Is Copy.ai Worth Your Money?
Here is a review of everything you want to know about this AI writing assistant!
Written By: Derek Gehl
We are currently on a quest to find and review some of the best AI writing software's in the market. And this is a review of one of the hottest copywriting tools these days which uses Artificial Intelligence and is literally called Copy.ai! Since this is an honest review of my experience with Copy.ai. I simply just didn’t like it at first, but now I absolutely love it and cannot go a single day without using it. Let’s find out how it all happened!
Our Verdict: Straight to what you want to know!
Launched in 2020, Copy.ai is the brainchild of Paul Yacoubian, a renowned Angel Investor with a highly successful track record. He saw the opportunity for the use of AI in content marketing and turned it into a powerhouse for mass content generation.
What is Copy.ai? How Does It Write Content?
Copy.ai uses software that is primarily a machine learning model called GPT-3. It is trained using internet data and can generate any type of text. Utilizing the principles of natural language processing, this innovative tool designed by Open AI efficiently processes vast quantities of content collected from the web to identify patterns of human speech and create content instantly.
Whether you need to write blogs, outlines, emails, product descriptions, and even song lyrics!, GPT 3 simply covers everything. It requires a small number of input criteria and keywords to create large volumes of relevant content.
Can Copy.ai Help Your Write Ads and Blogs? Reduce Your Workload:
Copy.ai is a great writing tool for everyone. Whether you're a student struggling to write an essay, a manager struggling to write a report, or even a novelist struggling to get your ideas down on paper, copy.ai can help. With its AI-powered writing assistance, Copy.ai can help you produce content instantly. And best of all, it's free to use! So if you're looking for a smart tool that can help you get your writing done, this review will be very insightful for you.
Copy.ai can also help you come up with fresh content for anything. Just enter a few keywords and this AI writer will get to work creating content for you. And if you're worried about plagiarism, don't be - it has an in-built plagiarism checker that will make sure that your content is 100% unique. So whether you're a student creating an essay or a business owner needing some new marketing materials, Copy.ai is a good choice.
What Types of Content can Copy.ai Write?
If you're anything like me, you're always on the lookout for ways to save time and streamline your workflow. And in the age of big data, it was only a matter of time before copywriting got an Artificial Intelligence makeover. And that's exactly what's happened with the advent of copywriting software. We have evolved to such a stage that we can use AI to analyze millions of content samples and then generate custom copy that is designed to appeal to your audience. It has over ninety templates that users can dive into and we tested all of them for you! Here is what we think of the ten most popular content styles offered by Copy.ai.
BLOG INTRO: 4.5/5
Your blog introduction design determines whether your blog be read or unread. Copy.ai uses impressive hooks, and elements of curiosity and relatability, when asked to write a blog intro. We gave it different topics and keywords as input, and every time it came up with ten impressive output options for us. While there were some minor grammar errors, we are not complaining because having Grammarly inbuilt into its text editor because it generated the content in literally two seconds!
BLOG OUTLINE: 4.5/5
I asked Copy.ai to write me an outline for a blog about bionic limbs! Here is one out of the ten mind-blowing outputs that it generated. And all the output options were pretty decent in terms of structure, semantics, and scientific accuracy. However, I always recommend a thorough fact-check regardless.
BLOG SECTION: 4/5
Paragraph generation for blogging is one of the most useful and seriously impressive templates that Copy.ai offers. Upon entering topic of choice and it gives you ten outputs for a well-conceptualized paragraph. One of the outputs from the blog section writer was so perfect that we decided to run it via a plagiarism checker and were impressed when it came out to be 100% unique.
Product Descriptions: 5/5
I decided to test Copy.ai with a simple and a complicated product and asked it to generate product descriptions. The input area in the product description template has a brilliantly pre-formatted section where you enter your product name and a few benefits. The product descriptions that were generated, addressed the reader, generated curiosity, put factually correct additions, and added a call to action automatically!
Product Input 1
Product Output 1
Product Input 2
Product Output 2
SALES LANDING PAGE: 3.5/5
This template is well structured in terms of how it asks you for pre-formatted details about your product or service. However, the content generated here felt monotonous and did not match expectations. This is where you may use the Blog Section template of Copy.ai instead of the Sales Landing Page section
This is the most exhaustive and detailed template section found in Copy.ai. You have the options to create welcome emails, discount/coupon emails, newsletters, testimonial emails, event promotions, cold outreach, event recaps, new product launch, give away, and even a seasonal greeting card email!
At first I was disappointed when I couldn’t find a dedicated Headline Generator in the template section. However I found it under the Digital Marketing section on the navigation drawer afterwards.
I tried out the Facebook and Google Headline generator and the results were quite mediocre. From a keywords perspective, it generated a few good headlines, making it great for Google search Ads. But from a curiosity or click rate perspective, they were inadequate as you can see below.
Facebook Headline Input
Facebook Headline Output
Google Headline Input
Google Headline Output
Facebook Primary Text: 4.5/5
Enter your text here...Copy.ai generated really good primary text outputs for the inputs we entered. It used elements of curiosity, imagery, and emotion which is essential for great Facebook Ads. It also added CTAs diligently, as this is something seasoned writers often forget.
WRITING TOOLS: 4.5/5
The writing tools section of Copy.ai shows how this platform can truly be a writer’s friend, philosopher, and guide. The options available includes Analogy Generator, Sentence Rewriter, Passive to Active voice converter, Bullet to Blog section, and even a Cliff Hanger Generator!! This is a feature for which, I urge you to go and sign up for Copy.ai right now!
Fun Templates: 4.5/5
As a business owner, my first reaction to seeing the “Fun Section” in the templates offered by Copy.ai was that they could have focused more on headline generation and video script outlines instead of a “pointless” Fun section. However….
However, being true to my craft, I decided to review the Song Lyrics template from the Fun section.
And now that I have seen what Copy.ai can do I take my “lyrics” back.
I included this section in this review is to emphasize the point, that so far Copy.ai has shown exceedingly high creativity as compared to other AI writing software's in the market. I didn’t think this was possible since all top writing software's use GPT-3 and train on the same web data. Copy.ai can also create social media captions, case studies, video descriptions, and even HR collateral.
How Can You Use Copy.ai? The Experience:
Understanding the dynamics of the software only depends on your interface usability.
The screen is normally split into three parts; The navigation drawer on the left which gives you options for templates and projects, the input and output area in the middle, and the text editor on the right. First, select your template. Then proceed to enter the inputs in the middle section as prompted on your screen. Select the “Create Copy” button and scroll down the page in the middle section itself to find your copy outputs instantly.
Here you can copy your content and paste in the editor to run a Grammarly check instantly.
How Much Does a Copy.ai Subscription Cost?
The cost of a copy.ai subscription is dependent on the size of your business and quantity of generated content. They offer three plans for Free, Pro, and Enterprise level customers as monthly or annual subscriptions. Opting for the annual plan brings a significant discount .
For beginners the Free version is more than enough to help you try things out while you learn how to use it best. You can sign up for the Free plan without entering credit card details, which is a huge plus point. The Free plan gives you 10 credits per month and an additional 100 credits for the first month of your signup, but it does limit you to 100 runs a day. The number of runs signifies the number of times that you click on the “Create Copy” button.
The Free plan is great for individual use, but if you are a small business then you should definitely explore the Pro plan which starts at $49/month but comes down to $35/month if you pay annually. The Pro plan offers unlimited credits and unlimited runs, and also makes you a part of a premium user community with access to early updates and support.
The Enterprise plan comes with dedicated support access and a relationship manager, however, the pricing is custom depending on your business needs. The best offering of the enterprise plan is not just that it can accommodate your larger content creation needs but also that it offers collaboration options with industry experts like content creators and social media managers.
How Can Copy.ai Be Better? Room for Improvement:
Now that I have listed all the pros, I must also disclose the cons of Copy.ai. Especially when I had heard such good things about it. It was a result of my experience as a first-time user. Something that you may go through as well if you have never used it before.
While on the dashboard, double-clicking on a template option to open it does nothing but activate a violet-colored button at the bottom, saying “Start New Project”. This feels confusing and clunky from a UX perspective. The correct thing to do here would be to allow a user to simply double-click on a template to open it.
Additionally, I was not impressed by so many grayed-out buttons, which give you a feeling of being trapped on a page unless the correct input is entered. This dangerously treads on the boundary of making your users exert far too much cognitive effort at a time when they are trying to concentrate on writing content.
These issues do not happen after the initial login, although after a lot of not-so-intuitive poking and prodding I developed an understanding of where everything was located on the screen.
Knowing what I know now, I would definitely recommend looking past the quality of UI and considering that it offers such a high quality of content at such a low cost.
Another area where Copy.ai struggled in my opinion was, long-form content generation. There were laps in context and a significant amount of repetition when I tried to generate content in bulk. Additionally, there were sentences in the output copy which were factually incorrect, however, I would not attribute that to Copy.ai itself but to the machine learning model that it uses, which needs further training. And I would always recommend a rigorous fact-check anyway.
What Makes Copy.ai One Of The Best Copywriting Softwares In The World!
Overall I think this is just the start of the fourth industrial revolution and we are yet to see the true power of Artificial Intelligence, however, replacing actual human writers may seem a little far away.
I am wrapping this review up with the sentiment that Copy.ai is a great tool for creating paragraphs, ad copies, and creative text. This can be a powerful groundwork when in the hands of a talented writer and help them generate a large volume of content every day.